Customer Journey Automation Theory & Design
Witness 17+ years of customer journey automation experience distilled down to key concepts for scalable & stable automation.
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Automation
These posts fall under things dealing with automation.
What Is The Real Cost Of Facebook Advertising, Or ANY Advertising?
“What is the cost of Facebook advertising for this campaign?”“What about Google PPC ads?”“What if we want to use [INSERT RANDOM AD PLATFORM]?” We get these questions all the time whenever a client is considering our advertising services. Fortunately, the authentic answer has a few parts, and figuring it out is pretty simple. While our
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Contacting Short-Term Nurture – September 2024 Campaign Of The Month
Nurturing your new-yet-unresponsive leads is critical. We have a free one-click install of our Contacting Short-Term Nurture for Keap users.
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RFM Calculator – August 2024 Campaign Of The Month
RFM analysis is something direct marketers have done for a while. We have a free one-click install of our RFM Calculator for Keap users.
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How To Supercharge Your CRM Data In 3 Easy Ways
CRM data is a prime example of the “garbage in, garbage out” concept. In this post, we will share 3 ways to supercharge your CRM data.
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Email Authentication in 2024: SPF, DKIM, and DMARC For Dummies
Do you have a website for your business AND do you send emails from that domain? More importantly, do you want your emails to get delivered once February hits? (Yes, the answer is yes). NOW is the time to double-check that your email authentication for SPF, DKIM, and DMARC are configured! Not sure what those
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How Do I Find People To Buy My Thing? Know Your Customer Profile!
Your customer profile is critical to help you find buyers. There are 4 distinct parts most people miss. Learn more & download our worksheet!
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Automation Case Study – Disney+™ Email Marketing Digital Launch Strategy Analysis & Best Practices
Imagine running a digital launch event that grows your audience by 10 million users. Pretty exciting, yes? Now, can you imagine doing that much growth in a single day? Even more exciting is these are PAID users 👀 That’s pretty staggering even for the most seasoned veterans. And exactly the kind of numbers you would