Fundamental Online Advertising Strategy: Your OAC
In this blog post, we are going to break down the fundamental online advertising strategy known as the OAC: Objective, Audience and Creative.
Email Authentication in 2024: SPF, DKIM, and DMARC For Dummies
Do you have a website for your business AND do you send emails from that domain? More importantly, do you want your emails to get delivered once February hits? (Yes, the answer is yes). NOW is the time to double-check that your email authentication for SPF, DKIM, and DMARC are configured! Not sure what those […]
3 Real-World Business Compliance Tales And Their Ethics Meanings (Including Corporate & PCI Risk Management Issues)
Pull up your chairs fellow professionals and let’s chat about business Compliance & ethics! This is super valuable, we promise 🙂
Windows Keyboard Shortcut Masterclass – Includes Mac Shortcut Keys
Shortcut keys have existed for literal decades. In this 29 minute teaser of the full masterclass, Paul goes over Windows & Mac shortcut keys.
How To Get The Most Out Of A Conference Without Sacrificing Momentum
Conferences are back! There are thousands of conferences happening this year (Source). It’s an exciting time when you attend an event where knowledge and ideas flow. These high-value events can be wonderful drivers for the business. But, as a leader, being away from your team can add extra challenges to keep things running. But how […]
Facebook Ads Case Study Pt. 2: Agency Drives $150k Kickstarter Launch For Apotheosis’ The Red Opera
Selling $10,000 in 40 minutes was not a surprise. The project ultimately raised $161,312 from 2,483 backers using Facebook Ads.